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by JohnSpencerEllis
on Mar 26, 2008 - 3:46 p.m.
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LAS VEGAS , Mar 26, 2008 (BUSINESS WIRE) -- BOOMj, Inc., a leading Web-based niche social network and e-commerce site serving more than 78 million Baby Boomers and adults over 35, today announced the BOOMj Expert Network. This community of leading authors, bloggers, and content aggregators will launch with participation from more than 40 experts including among others Joel Widzer, author and founder of www.jetready.com; a travel expert; fitness expert John Spencer Ellis, CEO of NESTA; and Victoria Grace, president of Work It Mom.
"Adults over the age of 35 connect online around common interests and needs," said Wendy Borow-Johnson, president of BOOMj.com. "We want to provide our users with all the tools they need to be successful in life, and we hope that they will form an even tighter community as they engage in groups and blogs moderated by our new panel of experts."
The BOOMj Expert Network will provide customized expert information in the areas that are most relevant to BOOMj's user base: relationships, travel, health, pets and vets, finance, beauty and fashion, home improvement and outdoor adventures. Profiles of each BOOMj expert will be featured in the MY BOOMj pages and highlighted on the BOOMj home page. Experts will be called on to provide spotlighted reviews in the BOOMj store and offer feature articles on content pages throughout the site. Additionally, each expert will appear on exclusive segments on BOOMj's original TV series "BOOMj Today."
Widzer, who will provide travel deals, tips and give expert opinions on the best bets for baby boomer travelers said, "BOOMj represents a powerful demographic that is always looking for the best deals in travel. I'm looking forward to extending the reach of www.jetready.com and providing insight and insider tips for BOOMj members who are looking for the ultimate travel experience."
"Balancing work, family and relationships is critical to for everyone - especially Baby Boomers and adults over 35," said Ellis, who will focus on health, exercise and work-life balance tips. "We at www.nestacertified.com are looking forward to giving advice and offering stress management, fitness and life coaching programs, products and services to BOOMj members."
Grace will offer advice for mothers who are part of the sandwich generation - those caring for their children, but who are still actively part of the work force and may even be taking care of their parents as well.
"WorkitMom.com caters to all age moms and we are glad to be offering specific content to the woman who is over 35 and dealing with both career and motherhood issues along with other family concerns," stated Grace.
BOOMj will continue to expand the Expert Network throughout the year providing additional tailored content for Baby Boomers and Generation Jones.
BOOMj offers Internet users over the age of 35 focused content and breaking news in health, finance, politics, technology, entertainment and lifestyle integrated with social networking tools and e-commerce shopping. BOOMj membership is free and active members are provided with reward points redeemable as cash in the www.Boomj.com store. BOOMj's leadership team has experience in media, retailing and e-commerce and is at the forefront of establishing the premier destination for Baby Boomers and Generation Jones.
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