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Video category:	Random
Times viewed:	18
Last View:	Oct 28, 2008 - 4:13 p.m.
Description:	Y&R Wellington and Prodigy have collaborated to create and launch a 45 sec TV campaign for non-profit We Are What We Do (WAWWD) movement within New Zealand to promote its global bestseller book "Change The World For Fifteen Bucks" Directed by Prodigy's Dael Oates, "Change The World For Fifteen Bucks" aims to encapsulate the essence of the book -- small actions + lots of people = BIG CHANGE and inspire worldwide viewers to take simple everyday actions that can improve our environment, health, and communities.